Reify

Hear, See and Hold Sound


About Reify

Reify is an art/tech startup that uses 3D technologies to create cross-sensory experiences of sound. One expression of this was the creation of a 3D design software that artists could use to sculpt visual interpretations of their music - transforming sound into something we can also see and hold.

My Role

I worked with Reify at their Brooklyn-based studio while they were a small team of five. I designed the user experience for their public website, the first iteration of their music-to-sculpture design platform, and the augmented reality player app.

A Tool for Sculpting Sounds

This is a snapshot of the first prototype for the sculpting platform, which was daunting for anyone besides an engineer to use. I was challenged to take this very back-end feeling UI and make it useable for someone without a technical background to design with.

reify_prototype

We wanted the next iteration of the tool to allow you to map sound attributes like mood or tempo with physical attributes like contour and texture. I explored various concepts for the new UI in the wireframes below.


reify_baby_wires

Animated Demo

Once the UI was finessed by our visual designer, I animated a demo of the new concept in Keynote for Reify’s Kickstarter campaign.


3D Prints

Once designed, the models were printed into sculptures. Not every print was a success, but the failures were often beautiful.

reify_collage

Augmented Reality

Reify does more than bring sounds into the physical world. Their app allows you to "read" sculptures via a totem (much like a stylus reads a record player), and play back the music with a customized AR experience. I did the UX for the app.

reify_ar
reify_ar_wires

Chad & the Bots

This is Chad the office dog, posing with some old-school Makerbots that the team used to hack and experiment new ways to sculpt.

reify_studio

Reify.nyc

Finally, here are some of the wireframes I created for Reify's website, along with the final designs created by our visual designer.

reify_site
reify_site_design