It's the age of the social media influencer, AKA ‘Creators’. So, when your corgi's YouTube channel goes viral and Purina asks you to feed Fido their kibble on camera, what do you do? How much should you charge? You wouldn’t want Fido to sell out for some free kibble. We built Tandem to help creators navigate the business aspects of Fido’s new-found fame. They can negotiate brand opportunities, manage ongoing campaigns, and accept payments through the platform.
Kin Community hired The Working Assembly, where I consult as a UX lead, to design and develop Tandem. I planned on-site client workshops, conducted user interviews, and created the wireframes for the responsive, web-based platform.
We kicked off the project with workshops at Kin’s LA office. Over the course of 3 days, we discussed business goals and objectives for Tandem, how we would measure success, and what the roadmap would be over the next year. We also conducted user interviews via Google Hangout as a gut check to make sure we were building something creators would find useful. We came out of the workshops with a comprehensive set of features and requirements, and a good rapport between the core team and clients.
From there we moved into designing and building the experience. Wireframes, visual design, and development each progressed in two week sprints. The wireframe below shows the custom URL that Creators each received to share on their social platforms so Brands could easily get in touch about opportunities.
If a Creator is interested in a Brand's inquiry, they can begin negotiations by accepting or requesting changes on a granular level. The wireframe below shows an opportunity in negotiation from a Creator's point of view. They also have access to the Tandimate, an algorithm built to help understand their brand value and what other creators are getting paid for similar opportunities.
The campaign section provides tools for managing ongoing campaigns and getting paid. Creators can upload content for brands to preview and receive feedback. A checklist and calendar integration help both sides stay organized.
Here are some of the final comps, created by our visual designers. You can also visit Tandem’s website here.
